Portfolio

20 Pine

20 Pine

20 Pine is a high-end, 38-story luxury condo in Lower Manhattan, developed by SHVO, designed by Armani Casa, and marketed to young Wall Street traders. To appeal to this aspirational, up-and-coming demographic, each print ad tells one of the “38 stories” unfolding at 20 Pine at any given time, focusing on subjects this target tends to romanticize, including sex, ambition and success.

Click image to see full ad.