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American Cancer Society

American Cancer Society

Every year, the American Cancer Society holds a tennis tournament in the Hamptons. This particular year, they wanted to open up the event to a wider, more competitive audience and felt that in order to do this, the call-for-entries mailer had to strike a balance between Hamptons elegance and hard-core competitiveness. We successfully achieved this balance with refined copy set in “street-style” typefaces.

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