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Bakers Chocolate

New York Color

To update a classic yet antiquated brand, we created colorful ads for every “chocolate” holiday throughout the year and included a decadent recipe specifically for each holiday. When all was said and done, we had created a dozen ads (one for every month) and had given the brand a fresh new look. In fact, Martha Stewart herself-upon seeing the ads in her magazine-told her editors (who told the clients who then told us) that they were the nicest ads in the pub.

Click image to see full ad.