Borgata Hotel Spa & Casino


To help Borgata Hotel & Casino break through the clutter of New Jersey’s crowded online gambling market, we needed to make a real splash.

So we created bold, branded messaging specifically crafted to run in and around NJT’s bustling Hoboken Station, through which 50,000 New Jersey commuters pass every day.

For the biggest impact, we blanketed the sprawling station with more than 100 pieces of creative, including banners, posters, floor talkers and outdoor boards, informing commuters that they could experience Borgata’s superior online gaming right there and then. All they had to do was download the free iBorgata app—which they did in droves.

Click image to see full ad.