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Departures Boots

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Departures magazine publishes four specialty issues each year, and each of these issues is preceded by a direct piece targeted to the magazine’s impressive list of advertisers. This particular piece was designed to showcase the “Style Issue.” To make sure this mailer didn’t get lost in the onslaught of competitors’ mailers, we appealed to advertisers’ sense of style and good taste by showcasing a fabulous Pucci boot, reminding them that Departures readers spend a lot of money on such luxuries, and then drove our message home with a reminder to “REACH HIGHER.”

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