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Honey Bunches of Oats

New York Color

Microsite, Facebook page and iPhone app designed to pay off the brand’s new tagline: The Cereal that Loves You Back. Campaign features “Bunches-Of-Love,” an interactive character that visitors to the site can “feed.” He talks, makes faces and serves up positive reinforcements like “You look nice today” and “I enjoy our time together.”

Click image to see full ad.