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Kraft

Kraft

Kraft Digi Touch is a digital vending machine that allows brands to promote their snacks right on the machine’s screen. In this case, a Sour Patch Kid lives up to the brand’s “Sour. Sweet. Gone.” positioning by launching itself into the “glass” of the machine, breaking it. It then holds up a sign that first reads “OUT OF ORDER,” and then “EXCEPT FOR YOU.”

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