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Mikimoto 2

Mikimoto

Mikimoto has been adorning well-to-do women with high-end pearls, which it refers to as “the luxury of perfection,” since 1893. More recently, to make its pearls attainable to women of all means, MIkimoto created Lagoon, a subsidiary that offers top-quality pearls at lower prices. This print campaign promotes Lagoon’s affordability while maintaining Mikimoto’s message of perfection.

Click image to see full ad.