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Reebok

Reebok

Back in the 80’s when breakdance was becoming a major underground movement, Reebok was the shoe of choice among dancers from coast to coast. So to capitalize on the recent massive resurgence of breakdance and reclaim its title as THE street dance shoe, Reebok jazzed up its Classics line and marketed it exclusively to hard-core poppers and breakers. To do this, we used eye-catching multiple exposures of real street dancers, candid first-person headlines and the simple but relevant battle cry: Join the Movement.

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