Times Square Billboards

When Wrigley’s decided to unveil its new Doublemint Slim Pack in New York, it did so in the ultimate New York advertising forum: Times Square. A multi-media extravaganza, the electronic billboard offers viewers a ticker tape, a dazzling video and a mini-billboard. The board is presented here in movie format with a soundtrack featuring Chris Brown’s rendition of the classic Doublemint jingle.

Rocawear wanted to make a big splash with its first fragrance, 9IX. And what better place to do so than in Times Square. This striking billboard was displayed at the corner of 45th and Broadway and turned out to be quite a head-turner…especially among the fellas.

Click image to see full billboard.