Wrigley’s Gum


After more than a century, Wrigley’s decided to update their packaging from the classic 5-pack to a sleek, modern design that holds 15 sticks yet slips easily into any pocket. Dubbed the Wrigley’s Slim Pack, it was debuted it at the 2008 Grammy Awards as free samples given out by restroom attendants in the men’s and women’s rooms. To make sure everyone picked up their free samples, we created restroom posters touting the benefits of Wrigley’s hip new packaging.

Click image to see full ad.