Portfolio

Wüsthof Ouch

Wusthof

The makers of Wüsthof knives frequently hold knife skills seminars at trade shows. Enthusiastic students sometimes get a little carried away and minor first aid…in the form of a band-aid…is often administered. To make sure there are always plenty of band-aids handy-and to take advantage of a playful opportunity to expand our new “umlaut” campaign for the overall Wüsthof brand-we created what became a very popular (not to mention practical) souvenir: a lanyard band-aid holder that reads “Oüch.”

Click image to see full ad.