YumEarth is an organic confections company that has grown like crazy since its founding in 2006, fast becoming a darling of ingredient-conscious moms and candy-loving celebs nationwide (Ellen and Oprah are particularly enthusiastic YumEarth fans).

But when YumEarth was recently named the #1 Organic Candy Company in the U.S., management decided it was high time to spruce up their web presence and tasked us with a complete revamp of their site — including the development of new graphic standards and a fresh brand voice. Below is a sampling of our answer to that ask.

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